BKS-Partners Reimagines Insight Beyond Insurance

As they chart a course to expanded geographies, BKS-Partners has reimagined their look.


TAMPA, FL (June 7, 2018) –

Baldwin Krystyn Sherman Partners (BKS-Partners), an insurance brokerage and risk management firm headquartered in Tampa, FL, announced their new branding and an expanded footprint across the Southeast this week. As one of the nation’s fastest growing independently owned brokerage firms and an industry leader in client retention, these strategic moves reflect their position in the industry.

Since launching the original brand, BKS-Partners has garnered attention as a disruptor in the industry with their unique holistic value proposition. Their reimagined brand reflects BKS-Partners’ core value of “being on the vanguard” while honoring their roots by maintaining the knot shape of the original logo and their brand colors which they have affectionately dubbed Midnight Blue, Seedling Green and Tampa Bay Blue.

“Our reimagined logo is built on the foundation of our holistic approach to our clients’ intertwined risk profile, our relationship with our clients and insurance company partners and our three primary business segments: commercial, benefits and private risk management, “explains Laura Sherman, Founding Partner and Chief Marketing Officer.  “The look for the knot not only reflects our vanguard approach but also the collective evolution of our colleagues, firm, clients and the industry as a whole.”

BKS-Partners’ new branding further enables the firm to stand out as an innovator, not only within the ever-changing insurance industry, but also in the new markets they have recently entered. The acquisition enabled BKS-Partners to expand to 11 office locations across Florida, Texas and Alabama. The BKS-Partners team expects to continue their national footprint growth by expanding into the Greater Atlanta region later this summer.

“This year marked an inflection point for our BKS-Partners brand as we executed on our vision and strong desire to attract and welcome new entrepreneurial partners to the BKS family in highly coveted geography outside our Florida roots” shares Founding Partner, Lowry Baldwin.  “The addition of the Cadence teams in Houston, Galveston and Birmingham, continues our quest to hire innovative and industry-leading people, competency and services to key growth geographies in the Southeast.”

“We’re incredibly proud of what our firm has accomplished over the past 12 years. The new branding is an excellent way for our team to benchmark this new, significant growth as we continue to build on our momentum,” concludes the third Founding Partner, Elizabeth Krystyn.

Visit BKS-Partners.com to learn more about the firm, the Cadence Insurance acquisition and the new logo.

About Baldwin Krystyn Sherman Partners

Baldwin Krystyn Sherman Partners (BKS-Partners) is an award-winning entrepreneur led and inspired insurance brokerage firm delivering expertly crafted Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefit Administration, Asset and Income Protection, and Risk Mitigation strategies to clients wherever their passions and businesses take them throughout the U.S. and abroad. With award winning industry expertise, colleagues, competencies, insurers, and most importantly, a highly differentiated culture that our clients consider an invaluable expansion of their business. Visit BKS-Partners.com to learn more.


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