Press Release


Jacklyn Massrock (2)TAMPA, FL (March 9, 2015) – Baldwin Krystyn Sherman Partners (BKS-Partners), one of the largest independent insurance brokerage firms in Florida, announced the promotion of Jacklyn Massrock from Senior Benefits Consultant to Benefits Director.

“This position reflects the personal and professional growth Jacklyn has consistently delivered since joining the organization nine years ago,” said Elizabeth Krystyn, Founding Partner at BKS-Partners. “She has played a pivotal role in the Employee Benefits and Commercial Risk Management value propositions and has kept us all up to speed on the evolution of the Affordable Care Act.”

As Benefits Director, Jacklyn is responsible for the strategic planning and execution of our largest clients’ employee benefits programs. With the context of a client’s culture and budgetary constraints, Jacklyn analyzes benefit plans, contribution strategies, eligibility, and client objectives. In light of Healthcare Reform, she works closely with our legal and actuarial partners to develop long-term strategies for our clients.

“As a founding colleague, I’ve watched BKS grow and am so proud of what we’ve accomplished and what we have ahead of us. I genuinely love what I do,” said Jacklyn Massrock, Benefits Director. “Our colleagues are an extension of my family. We collectively celebrate each other’s successes and support each other when we are faced with a challenge, both professionally and personally.”

Jacklyn’s expertise includes:

Jacklyn Massrock may be reached at 813.984.3207 or

About Baldwin Krystyn Sherman Partners
Baldwin Krystyn Sherman Partners (BKS-Partners) is an award-winning independent insurance brokerage firm providing private risk management, commercial risk management, employee benefits, and Vitality™ programs to clients wherever life takes them throughout the U.S. and internationally. One of the largest privately held firms in Florida, BKS-Partners takes a holistic and boutique approach to insurance architecture and risk management. The firm builds personalized client relationships and utilizes a proprietary process called RiskMapping™ to examine client lifestyles, passions, professions and business ventures generating a 360° view of their unique risk profile. BKS Holistic Protection™ is then custom designed, which provides integrated coverage for all areas of a clients’ life. Headquartered in Tampa, with six offices located throughout the state of Florida, BKS-Partners is driven to make a difference in their communities, rewarding colleagues’ community involvement and supporting over 40 charitable organizations.


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