The Annual Employee Benefits Renewal and Enrollment Process

By Rob Pariseau, Managing Advisor

stressed businessman is in a hurry

Why the Rush? The annual employee benefits renewal and enrollment process requires about twenty separate tasks, some of which need to be accomplished sequentially and some simultaneously. The larger the employer, the longer each task takes, requiring additional lead time.

Unfortunately, much of the work can’t be done before receiving the actual renewal notice; without it, the extent of challenge or changes required is unknown. In most situations, carriers won’t provide alternative proposals without renewals. The problem is exacerbated with smaller groups with less predictable renewals and shorter lead times.

Crafting Your Employee Benefits Renewal Plan

So, what can be done prior? Make a plan! Let’s assume you’re a mid-sized employer with 60 days of renewal lead time:

    1. Conduct a pre-renewal planning session (three months out). Determine imperatives, like which carriers need to stay and which should go. Discuss the budget. Do some modeling to know what direction certain renewal actions will dictate.
    2. Gather demographic/census data from clients (one week; ten weeks out). It is important that the client is given adequate notice so that as soon as the renewals come in, the RFPs can go out.
    3. Prepare and send RFPs to competing carriers (one week; nine weeks out).
    4. Procure renewals from incumbent carriers (eight weeks out)
    5. Procure proposals from competing carriers (two weeks to get them right; seven weeks out)
    6. Leverage competing proposals against renewals (one week; six weeks out). When the competing proposals come in, they are negotiated. It is not unusual to share proposals from competing carriers. After several rounds of concessions, a presentation can be prepared for the client.
    7. Prepare renewal and alternative presentation for the client (same one week; six weeks out). During and after the client presentation, additional alternatives are requested, and strategic direction forms during a question and answer period.
    8. Q & A period (one week; please, only five weeks out)
    9. The client makes decisions, Carrier, Plan design, Payroll deductions (only five weeks to go!) At this point, the enrollment process is planned. If change is minimal, it can be passive. If carrier or significant plan design changes are required, it will be very active. In either event, employees must be presented with their choices using one or more mediums.
    10. Plan communication/enrollment process (one week; only four weeks to go)
    11. Assess data/paper/signature requirements from employees (same one week; only four weeks to go)
    12. Prepare enrollment guide/web portal (same busy week; only four weeks to go)
    13. Order/prepare/distribute carrier communication and enrollment materials (same crazy week; only four weeks to go)
    14. Presentation to employees (timing depends on logistics; three weeks to go). There must be a way for them to get questions answered and to have their choices collected. Those choices must be interpreted and distributed for payroll deduction and carrier eligibility purposes.
    15. Gather employee data/enrollment forms/salary reduction agreements (three weeks to go)
    16. Process paper/data and submit to carriers (three weeks to go)
    17. Convert to payroll deduction data (two weeks to go)
    18. Process/adjudicate stragglers (last two weeks). After the data or forms have been delivered to the carriers, it can’t be assumed that ID cards and SPDs will be timely, correct or delivered to the right people. They all need to be tracked and checked.
    19. Track production/delivery/distribution of ID cards/certificates/forms (last two weeks and two weeks after renewal effective date)
    20. Debrief (four weeks later). Every year, something comes up. Decisions are made on the fly and learning takes place. Take the time shortly after the process to review what worked well and what could be improved. Don’t learn the same things twice.

If this plan seems hectic, imagine the process without one!

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